Pepe Pomares joins Grupo Unifema as Project Advisor. This appointment reinforces something we have believed for years: technology only creates value when the people who use it understand it, adopt it and make it their own.

Who is Pepe Pomares

José Félix Pomares, Pepe to everyone who works with him, holds a law degree and has more than 30 years of experience as a consultant, trainer and speaker in leadership skills, business management and professional ethics. Throughout his career he has worked with over 1,200 companies in Spain and internationally, and has lectured at ESIC Business & Marketing School, Santander Business School, the Catholic University of Murcia (UCAM), Adecco Training and his own executive school.

He is a member of the International Chamber of Speakers, has served as an external board advisor to several companies, has taken part in international projects such as INFEBEX and ACOCEX, and has founded and served as vice-president of Chambers of Commerce in Europe and South America. With more than 500 published articles and his own educational channel, Pepe has spent decades helping managers and teams move from compliance to commitment.

Believe what you learn, teach what you believe, and practise what you teach.

Pepe Pomares

What he will bring to Grupo Unifema

At Grupo Unifema we build custom software, implement the Gestinity ERP and help companies across Spain digitise their management. Experience has taught us that the success of a technology project is not decided in the code, but in the office, the warehouse or the shop where the team has to use it every day. That is where Pepe comes in. His role will be to support our clients on the human side of digital transformation: the side that turns a well-built tool into a well-used one.

Technology training for teams

Training programmes tailored to each company so teams get real value from the ERP, management applications and cloud tools we implement, with no technical jargon and using cases from their own business.

Change management during implementations

Support for management and middle managers during the rollout of new systems: internal communication, resistance, new processes and follow-up until the change sticks.

Advisory for management

Guidance for business owners to align technology decisions with the company's strategy, organisation and people, so every investment has a clear business goal.

Workshops and talks

Sessions on leadership, teamwork, customer service and productivity in digital environments, both for our clients and at events where Grupo Unifema takes part.

People, ideas, projects and results

The agreement was signed at our offices under the motto that presides over our meeting room: people, ideas, projects and results. That is no coincidence. Every project that leaves Grupo Unifema starts by understanding the people who will use it and ends when those people achieve results with it. With Pepe Pomares on the team we close that circle with someone who has devoted his entire career to exactly that.

From today, all Grupo Unifema clients have access to his training and support programmes, both as part of a software implementation and as a standalone service. Welcome, Pepe.

If you want your team to make the most of the technology you have already invested in, or you are planning a new project and want adoption to be a non-issue, let's talk. Contact our team .